However, for Chinese markets, the ad was reshot with local actor Liu Haoran, ... "I have decided to step down as Jo Malone's global ambassador," Boyega wrote, in a … For the Chinese market, Jo Malone kept Boyega’s deeply personal ideas but replaced him with actor Liu Haoran. Boyega was entirely replaced by Haoran in the Chinese version of the ad, a move that Jo Malone has since apologised for. Star Wars actor John Boyega has announced his decision to step down as an ambassador for British brand Jo Malone London following the revelation that the company had cut him out of an ad shown in China.. Making the announcement on social media, the actor called the decision to cut him from the campaign without his knowledge "wrong" and one he could not condone. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. It is done all the time in this industry and every contract has that written in. According to The Hollywood Reporter, Jo Malone apologized to Boyega, releasing a statement which said: I don’t understand why they felt the need to do it in the first place. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. It is mandatory to procure user consent prior to running these cookies on your website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. Marylebone, London, W1G 0PG. Jo Malone, which is owned by New York-based Estée Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. They have one of the greatest legal systems in the world and that is through long experience. If you are arguing for them, then you should definitely do better because you obviously can’t see the problem and are part of the problem. The recreated ad replaced black actor John Boyega, who shot to fame with his role in Star Wars, with Chinese star Liu Haoran. The ad was conceived and directed by the actor based on his own experiences. Boyega był oburzony faktem, że firma nie poprosiła go o zgodę na zamianę. |. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. The ad, which starred local actor Liu Haoran (Detective Chinatown) for the Chinese market, was actually a replica of a previous ad … In a statement to The Hollywood Reporter, they said: The recreated ad replaced Boyega with Chinese star Liu Haoran. He didn’t work for them in any traditional sense, he was more like a glorified model who was given some creative freedom in how he could best advertise the product. Jo Malone and its parent company Estée Lauder didn’t respond to emailed requests for comment Sunday. Advertisement Hide Today’s top stories It has removed the ad and apologized. You also have the option to opt-out of these cookies. In a statement to The Hollywood Reporter, Jo Malone London admitted that the ad, designed for Chinese audiences, was a misstep and has been removed. If John B had felt that he has a strong legal leg to stand on, I’m sure he would have taken legal action at the same time, instead of making this a racial discrimination issue and trial by social media. John Boyega has resigned as global ambassador for perfume brand Jo Malone after he was replaced in an ad he made for them by a Chinese actor. There is truly something magical, genius, and genuine about it. And yes, his statement did hint on racial undertones when he talked about the company “dismissively trading out out one’s culture ..” And even if he didn’t actually used explicit words, it has already turned into a race thing. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Fragrance brand Jo Malone has issued an apology to John Boyega after cutting him out of the Chinese version commercial he helped to create. This website uses cookies to improve your experience. The British are not shy about litigation either. 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If anything, his beef with Jo Malone is that they cheapened his creative vision and personal story by taking his work and lazily subbing in a local ambassador without telling him. "The concept for the film was based on John's personal experiences and should not have been replicated," Jo Malone said. The modified version replaced Boyega with Chinese star Liu Haoran. The film celebrated my personal story– showcasing my hometown, including my friends and featuring my family. I totally understand using a Chinese actor for the Chinese market (it’s done all the time across the world), but that was straight up plagiarism to steal his concepts and ideas and then just replace it with a different actor. 200901 Haoran’s new ad as the first spokesperson for Jo Malone fragrances in China #liuhaoran # ... — Liu Haoran 刘昊然 Updates (@liuhaoran_intl) September 1, 2020. Published ... Liu Haoran… // The ad replaced Boyega with Chinese actor Liu Haoran Jo Malone has “deeply apologised” to Star Wars actor John Boyega after cutting his scene out of a Chinese advert he helped create. ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. Actor John Boyega has ended his association with perfume brand Jo Malone after the company controversially cut him from a commercial for the Chinese market. Reset password: Click here. I have to say John Boyega’s ad gave me goosebumps. (Photo by … ... Perfume brand Jo Malone London 'deeply apologises' over ad cut. Heck if they really wanted it to be completely authentic to the market, why not create one and ask Liu Haoran to conceptualise something with his own personal story as inspiration. Perfume brand Jo Malone has apologised to the actor John ... Boyega was replaced by Liu Haoran after the commercial was ... Boyega was not made aware of the recasting of the ad … While the brand kept several major aspects of the ad the same, it simply replaced John Boyega with local actor Liu Haoran. Jo Malone, which is owned by New York-based Estee Lauder, apologised on Saturday for taking the ad created and directed by Boyega and replacing him with Haoran, saying it was “a mistake”. ... replaced Boyega with Chinese star Liu Haoran. They didn’t even have the decency to come up with something new when they erased his presence because he is a black man. The recreated ad replaced Boyega with Chinese star Liu Haoran. Apparently Liu Haoran wasn’t involved in the creative direction of the Chinese ad, so Jo Malone publicly apologized to him as well. Then we know who the racist one is. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. I certainly won’t be buying anymore Jo Malone products. In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. This is the first time I saw both ad. I could understand if John hinted a race thing, Jo Malone changed his cf to chinese’s version, why??? #ScentofAGent #TheFragranceFoundationAwards pic.twitter.com/rNZpTVXLB6. The ad, which was shown in China, had featured Boyega walking around Peckham, the London neighbourhood where he grew up. This is definitely Jo Malone at fault. But opting out of some of these cookies may affect your browsing experience. Jo Malone London re-shot the Star Wars actor's own aftershave advert for the Chinese market. Advertisement The Star Wars actor only found out about the ad when it was posted on Twitter. Sign in. It has removed the ad and apologized. What they did to Malone is entirely unacceptable, but I also love Liu Haoran, and am afraid he personally will bear the brunt of someone else’s decision with something not his fault. Password. There is nothing racist about replacing with local faces. Jo Malone London recently released a version of the commercial for the Chinese market, but re-shot it without Boyega, casting popular local star Liu Haoran in his place. @Ash John Boyega is English, not American. The commercial featuring Boyega was reshot for the Chinese market using the actor Liu Haoran. Jo Malone, an upscale British perfume brand owned by Estée Lauder, has said that replacing Boyega with Chinese star Liu Haoran in the ad campaign was a misstep. Reset password: Click here. “We respect John, and support our partners and fans globally. Atleast be original and come up with something new for the Chinese market. British fragrance company Jo Malone has apologized to actor John Boyega after re-creating his original ad without his presence for Chinese audiences. The brand issued an apology on Saturday for taking an ad Boyega created and directed as a global ambassador and replacing Boyega with actor Liu Haoran ... actor Haoran.) … British perfume and scented candle brand Jo Malone London came under fire when it released an advertisement video as part of its campaign. Email address. The recreated ad replaced Boyega with Chinese star Liu Haoran. John Boyega drops Jo Malone after being cut from brand's China ad By Imogen Watson - 15 September 2020 13:30pm John Boyega has resigned as Jo Malone ambassador after his ad … The modified version replaced Boyega with Chinese star Liu Haoran… In a statement issued to The Hollywood Reporter, Jo Malone London detailed the new ad has been removed. I’m not sure that we should be so quick to jump to the conclusion that this is about plagiarism and racism. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. (L-R) Iceland's Richard Walker displays plastic-free packaging; Chinese actor Liu Haoran takes John Boyega's role in a Jo Malone ad. British fragrance maker Jo Malone London has apologised to John Boyega for re-shooting an ad that he wrote, directed and starred in, which was then released for the Chinese market. So when Jo Malone decided to cast Chinese actor Liu Haoran for a new version of the ad — allegedly without his consent — he had to call it quits. 2100114 Jo Malone London ️ 刘昊然 #刘昊然 #Liuhaoran #หลิวฮ่าวหราน The celebrities all have agents and companies behind them whose job is to take care of their assets (ie. Stay signed in. ADVERTISEMENT. 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